Up to 50,000 clicks a month, the tracker is now free to use.

The limits are one domain and three flows. Postbacks and the API are unrestricted.

What this changes

The change affects everyone buying traffic in this direction: some setups will need rebuilding, others simply move to a neighbouring GEO.

Networks have already started sending buyers updated requirements for creatives and landing pages. The transition window runs to the end of the month.