Twelve months, seven GEOs and one lesson that cost the most.

How it started

I held on to one GEO far too long because it paid steadily — just not much.

For the first six months I did everything myself and was sure it was cheaper. In reality I was paying for my mistakes with time instead of money.

What I learned

Now I do the maths first and launch second. Boring — but the account has been in the black for three quarters straight.