Google is gradually rolling out the ability to apply for online gambling advertising certification directly from your Google Ads account. Previously, this required a form in the Help Center.

The new feature will appear in the Admin — Policy – Account section. At the first stage, it is available to a portion of advertisers. The option to submit an application through the Help Center will remain.

This change will not affect already issued certificates or applications currently under review. Google announced the update on October 15.

Why It Matters

Teams running gambling ads across multiple accounts will be able to apply for certification directly from their dashboards. When preparing a new campaign, check if the feature is available in your specific account: Google is rolling it out gradually. If a certificate has already been obtained or an application is under review, there is no need to repeat the process.