Starting October 14, Google Ads allows online gambling ads in two more Nigerian states — Enugu and Imo. They join the list that already included Cross River, Ekiti, Lagos, and Oyo.

To run ads, you need a license from the regulator of each targeted state. In Enugu, this is the Enugu State Gaming and Lottery Commission; in Imo, it’s the Imo State Lotteries and Gaming Authority. Google certification remains mandatory as well.

Permitted categories include sports betting, online casinos, lotteries, bingo, and fantasy sports. The change applies only to the listed states and does not mean gambling ads are allowed throughout Nigeria.