Testing approaches blindly in Facebook Ads* is an expensive game. Creatives burn out quickly, and the official Meta Ad Library doesn’t show real reach in the EU or competitors’ landing pages. For daily research of working strategies, media buyers have long relied on spy tools.
This article provides a detailed review of MTWSPY. The platform collects ads from Facebook*, automatically bypasses cloaking, pulls pre-landers, and lets you search for creatives in nutra, crypto, e-commerce, and apps.
We’ll break down how the service interface works, how the built-in AI analytics functions, and what sets MTWSPY apart from other solutions on the market.
What is MTWSPY: key features and highlights
MTWSPY is a spy tool designed for analytics and ad discovery in Facebook Ads*. Originally, the platform operated as a private tool for a few affiliate teams, but later the service was made public.
The main focus here is on analyzing the entire funnel: from the creative itself to the final landing page.
The service offers several key features:
- Cloaking bypass and ready-made landers. The spy tool pulls direct links from the Facebook* feed, so the real pre-lander or bridge page opens right in the ad card. You can download landing page source files as a ready-made archive directly from the service.
- Fresh database. The database updates in real time across 75+ GEOs. This allows you to find fresh creatives right after launch.
- AI creative analysis. The built-in AI analyzes launched ads by 30+ parameters and automatically generates ready-made bundles.
- Top offer rankings. Updated weekly, showing which offers are trending now, so you can instantly spot hot verticals for scaling.
- Team access and folders. Found creatives and landers can be sorted into thematic folders, tagged with custom labels, and shared with other buyers in one click.
- EU analytics. For European regions, the spy tool shows detailed data: spend volume, exact reach, as well as audience gender and age. This helps you instantly assess how actively competitors are scaling a particular campaign.
Main page
After logging in, you immediately see a dashboard with analytics and platform news. The interface is clean, with all key blocks displayed on a single screen.
The main page features the following sections:
- Ad ranking. A table showing statistics for the last 24 hours. You can switch the display between specific offers and categories. The table shows the country, offer name, vertical (joints, weight loss, prostatitis, diabetes, parasites), and position. This lets you instantly see which verticals competitors are actively running right now.
- AI Combos. A block for quick access to ad collections and combos selected by artificial intelligence.
- News. A bottom feed with service update announcements and useful articles on traffic arbitrage.
Ads
The workspace of this section is minimalistic and not overloaded with unnecessary settings. The central area is dedicated to an ad feed in a card grid format, while the search and quick filter blocks are placed at the top of the screen.
The top panel contains the main parameters for quick results customization:
- Quick vertical selection. Nutra, Crypto, Gambling, and Dating buttons let you instantly filter out irrelevant ads and leave only creatives for the chosen vertical.
- “Landing only” toggle. Shows only those ads for which the service has found and saved prelanders and landing pages.
- Search fields. Allow you to find creatives by keywords in the text, specific offer name, country, and category.
- Results sorting. You can sort results by date added to the database, launch date, reach, impressions, reactions, and other parameters to select the freshest creatives or the highest-volume approaches.
In the cards themselves, right in the general feed, you see GEO, vertical, category (for example, weight loss, vision, or diabetes), and offer name.
Available filters
The advanced filter panel lets you weed out irrelevant ads and find the right affiliate combos.
All parameters are divided into four sections:
- Targeting and audience. Here you set up gender, age, and ad language. This helps filter out irrelevant creatives if you’re running campaigns for a specific demographic — for example, nutra offers for women 40+ or crypto for men.
- Performance. Filtering by impressions, likes, and views. You can set numeric thresholds to instantly exclude ads with minimal spend and find creatives that competitors are running with big budgets and keeping live for a long time.
- Advanced settings. The “Link parameters” field lets you find funnels by tracker tags like pixel_id=, sub1=, or utm_source=. You can also search by App ID for mobile apps, Fanpage ID, and server IP address, making it easy to find other domains and campaigns from the same team in one click.
- Content and format. Filter by launch date, media type, and call-to-action (CTA) buttons. If you work with apps or e-commerce, you can set recent dates and select the right CTA like Download, Play Game, or Shop Now to find only the most relevant approaches for your offer.
Ad Card
Clicking a creative in the main feed opens a window with detailed info about the ad.
All data is split into several blocks: technical parameters, website link, and campaign stats.
The ad card displays the following features and metrics:
- Go to Facebook*. At the top, there are buttons for “Open post in Facebook*” and “Open ad in Ads Library.” This lets you instantly go to the original creative at the source, check the change history, and make sure the ad hasn’t been banned yet.
- Main data and EU stats. On the right, you’ll see GEO, vertical, specific offer name, and category (for example, hair loss). Below that is analytics for European countries: total spend in dollars, total impressions, as well as the gender and age of the audience targeted by the ad.
- Links and domain search. The ad displays a link to the landing page with the button text. The domain search button lets you instantly filter all other ads in the database that lead to the same site with one click.
- “Similar Ads” tab. Allows you to pull the advertiser’s creatives by Page ID, domain, or server IP address. This helps you immediately see all other approaches being run by the same buyer or team.
- Direct link to the card. Any found ad can be shared via a direct link. This streamlines teamwork: a colleague or team lead just needs the URL to open the same page without searching the database.
- “Landings” tab. Here you’ll see the pre-lander or landing page the ad leads to. The spy tool automatically bypasses cloaking and pulls the direct link from the Facebook* feed, so you can view the page right in the card. The landing can be downloaded instantly as a ready-to-use archive.
Folders
You can sort favorite creatives, pre-landers, and landings into separate folders for specific GEOs, offers, or verticals. Tags are used for quick navigation, so you can find the right creative or landing in seconds.
Any folder can be shared with colleagues or a team lead to hand off materials for work without downloading archives or sending files via messengers.
Pricing plans
MTWSPY offers three pricing plans, with a 35% discount for annual payments.
- Demo. Free 3-day trial with no credit card required. Gives you 100 views and limited database access to test the service before buying.
- Basic. Subscription for $70 per month for solo buyers. Unlocks the full creative database, filters, folders, and complete ad info. Limit — 3,000 views per month.
- Team. Plan for $119 per month for teams and agencies. Includes all Basic features, adds collaboration tools, and increases the limit to 10,000 views per month.
Conclusion
MTWSPY covers key tasks for finding funnels on Facebook*: it automatically bypasses cloaking to view landings, shows precise spend and demographic data for EU countries, and helps you find all ads from a specific team by server IP or Page ID.
The service suits both solo buyers and teams who need constant monitoring of fresh creatives for their verticals. You can assess the database size and test the filters with a free three-day trial, no card required.
*Meta Platforms Inc., which owns Facebook and Instagram, is recognized as an extremist organization and its activities are banned in Russia
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